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To achieve a synthesis between aesthetics and functionality is the aim of all pure design, marketing and copy-writing. Giving added value to a product or service by means of our design, words or ideas is therefore the central element of our manifesto
C. C. Guadalmina, Blq. 4 Local 62,
29670 San Pedro Alcántara, Málaga
+34 952 880 923

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In addition to content marketing and social media management, Manifesto Design also specialises in design exercises such as corporate rebranding. We recently undertook a project for FM Consulting Realty Group, which included redesigning the firm’s logo in order to mark an important milestone for the company—its 25th anniversary. The Manifesto team worked closely with FM Consulting Director Angela Schouten to identify a new concept for the logo that would incorporate the anniversary whilst retaining the look and feel of its existing brand identity. The FM brand has been firmly established on the coast for a quarter of a century, so it was important not to lose any of the value of its corporate image, but to build on it by making subtle but noticeable changes. Our team was also asked to create an invitation for the company’s 25th birthday party celebration, which in itself was seen as a major marketing exercise. Our writers and designers worked together on the layout, from the initial idea through to the final design, copywriting and translation of the text.

The importance of good content for your website cannot be overstated, as a successful site depends on more than just #keywords alone. Keeping an active and accessible online presence is essential for a brand’s success and in this age of boundless information, it is crucial to be not just relevant, but interesting too. In a recent post we spoke about the importance of balancing blog content with product promotion and pointed out that customers, rather than simply wanting to read gleaming reviews of your business or services, are looking for something extra. They may find your website by looking for a specific product or service, but blogs—when written well –can keep them engaged and—most importantly—develop a loyal following. Blogs are instrumental in the building of brand image, and creating engaging content not only drives up your Google rankings but builds trust with your customers. Businesses may have gone digital, but the marketing fundamentals remain the same and a transparent and trustworthy corporate image is more indispensable than ever.