Does a picture speak 1,000 words, or does a picture paint 1,000 words—or is a picture worth 1,000 words? Whether it speaks or paints, we know how much a picture is worth and would be inclined to say it’s more than 1,000 words. In fact, the power of visual content is so well defined that the emergence of the Instagram social media phenomenon—one that is based solely around pictures—has significantly changed the strategies for communicating with people, not only on a personal level but in the business world too. Created in 2010, the mobile photo sharing application has grown from a networking platform to post your selfies on, to a site where people are engaging on levels unparalleled by any other social network.
Social media is everywhere. This new phase of our planet’s development has transformed every aspect of our lives – from the way we conduct our daily conversations to the way we build brand image and transfer information.From the emergence of this innovative form of communication comes a medium that transcends traditional journalism. With immediate and unfiltered content, information can be spread and received instantly by a global audience. On a personal level, this means connecting and sharing ideas with like- minded individuals who would otherwise be separated by land, sea and circumstance. At a global level, we see events unfolding in real time and reported by real people on the ground. This is modernised frontline reporting and some see it as the future of journalism itself.