CASE STUDY: Nexus Lifestyle – a successful start-up
Start-ups can be tricky as they not only require a good strategy to develop the business and bring the company to life but also many hours of marketing briefings, the establishment of the USP and development of the brand identity. Earlier
Lead generation: the hidden truths
The term ‘lead generation’ is what you usually hear from online marketing and digital companies who promise you results that often seem too good to be true. But what is lead generation? A lead is a person who has expressed interest