What’s the point of #Hashtags?
Hashtags seem to have become ubiquitous over the past few years and are now an integral part of social media, with millions of them being used every day across platforms such as Twitter, TikTok, Instagram, and Facebook. But what are they
ChatGPT – SEO’s digital friend or foe?
There has been an enormous fanfare over the past few weeks following the launch of ChatGPT, the AI language model, or chatbot that is taking the world by storm. Launching before Apple and Google could get a look-in with their
Importance of video in your social media strategy
It’s quite astonishing how rapidly and how profoundly social media has infiltrated every layer of modern society. There are whole generations now who have only ever lived in a world with, at the very least, Facebook, and those entering the
Keys to successful rebrand
Rebranding is a critical aspect of any business, as it can help reposition a company and increase its market share. It’s not as simple as just changing the logo or website design. A successful rebrand requires careful planning, execution, and ongoing monitoring