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To achieve a synthesis between aesthetics and functionality is the aim of all pure design, marketing and copy-writing. Giving added value to a product or service by means of our design, words or ideas is therefore the central element of our manifesto
C. C. Guadalmina, Blq. 4 Local 62,
29670 San Pedro Alcántara, Málaga
+34 952 880 923

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Blogging for content marketingContent, and especially blogging, has been the leading Online Marketing tool for some time now, but with the new changes introduced by Google its importance will be greater than ever in 2017. A lot of people are still confused by SEO, SMM, CRO and online marketing in general. In the past, and today still in ‘offline marketing’, you advertise, create visibility for your brand, product and/or service, and hope to reap the benefits of an effective promotional strategy, but online marketing requires a slightly different approach.

Last month we were very proud to have reached over 1,000 likes on Facebook, and the important part is that all of them were organic likes, as Manifesto Design has never paid for followers (i.e. bought likes). Why does this matter? Because whilst having 10,000 likes may well make your business look popular, it is important to remember the ‘social’ in social media. After all, social media is all about engagement, and having a large number of generic and distant followers isn’t what it takes to make your social media work for your business. This is an issue we see a lot of here in Marbella and a question we often get asked is “My business page has 2,000 likes, but our posts are not reaching very many people or receiving interaction, why?”

As social media experts in Marbella we believe it’s important to keep you updated on new developments and features such as the recently launched Facebook services, so that you can stay on top of the social media game! Last month our social media update blog took a look at the new Facebook messenger code. Today we wanted to make you aware of the new Facebook Services section that has just been launched, which allows local businesses to showcase their expertise in particular fields, highlight their unique selling points and promote the services they offer.