Is your online marketing shouting into an empty room?
Your website may be beautifully designed, have stunning graphics and express everything you want to say about your business – but if you don’t have a sound digital marketing strategy, it will not be seen by your potential clients.
What is digital marketing?
Digital marketing is a term that encompasses a basket of strategies, including Search Engine Optimisation (SEO), Paid Search (PPC), Social Media Marketing and Paid Social Media.
Search Engine Optimisation (SEO)
First and foremost, a website is a publicity tool that acts as an online shop window for your company. SEO, very simply, ensures that someone searching for your product or service on the internet will find your website first. There are many elements to Search Engine Optimisation, including keywords, original content, links to other sites, as well as several others – and the parameters are constantly changing. We like to say, “it’s not smoke and mirrors”. It is, however, time consuming. We are constantly monitoring and implementing the latest information to keep you right up to date and ahead of your competitors.
Paid Search (PPC)
While SEO is a longer term strategy in building your website’s exposure, we can implement Paid Search campaigns that achieve potential client contact faster. Generally focused on Pay Per Click campaigns, although Pay Per Action is another option, we can promote your website to boost its visibility and attract more visitors.
Social Media Marketing
Social media is now woven into everyday life for most of us and your target audience is no exception. We are able to utilise social media to focus your advertising to a high degree of accuracy, from placing adverts to boosting individual posts or retargeting previous visitors to your website. Each company has different requirements and we will work with you to ensure we create the right campaign for you.
At Manifesto Design, we not only undertake an initial consultation to identify your digital marketing needs, we organise regular meetings to determine that your strategy is working and make ongoing adjustments to ensure its continued success. As part of this process, we produce reports that analyse your website’s performance and impart insight into your website’s user journey.