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To achieve a synthesis between aesthetics and functionality is the aim of all pure design, marketing and copy-writing. Giving added value to a product or service by means of our design, words or ideas is therefore the central element of our manifesto
C. C. Guadalmina, Blq. 4 Local 62,
29670 San Pedro Alcántara, Málaga
+34 952 880 923

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Keeping your Marbella website up to date with fresh content and images is essential if you want to continue attracting traffic. It’s important to keep people interested in your brand, product or service and to establish yourself as an expert in your field of business.

Fundamentally your website is the face of your company, your online brand ambassador. Some of the essential requirements when selecting a ‘front of house’ person for your company are a smart appearance and a friendly personality. You want the face of your company to make a lasting and favourable first impression on every client and potential customer who enters your business premises. Exactly the same principle applies to your online presence.

In the modern world your Marbella website is the first connection many potential clients have with your business. Just like your company’s receptionists, it should be friendly and informative; after all, the first time someone visits your website may be the only chance you get to sell your business and its products to them, as your competitors are just a click away. 

If your content is irrelevant and out of date, it may send out a negative impression and can result in browsers looking elsewhere – in other words, one of your chief marketing tools is doing the exact opposite of what it was intended to do, by driving clients away. A website shouldn’t just be something you create and then abandon; it should be factored into your marketing budget and strategy, so that it is updated regularly as part of an ongoing process.

Here are a few things that you should keep in mind when it comes to website maintenance:

Create a lasting first impression
It’s important to create a lasting first impression and positive user experience to keep visitors coming back. Let’s face it, we all have a favourite Marbella website in our minds and we have all come across a site that has made us laugh, smile, or simply go WOW. An impressive website doesn’t need to cost the earth, but it does need to be up to date, correct and informative.

Blogs are important
Adding a blog to your website has many benefits. First and most importantly, search engines LOVE new content! Whilst adding a blog to your online presence won’t automatically result in you appearing number one on Google search, it will help to push you up the rankings, which will attract more visitors to your site. A blog also allows you to establish yourself as an industry expert and to engage with your clients. Posting regular and interesting content adds a human touch to your business, which in turn will encourage people to share your content.

Mobile Marketing Maintenance
We don’t need to tell you the importance of optimising your website for viewing on a mobile – just take a look at it! Remember, there is a major difference in size between a desktop and a mobile phone screen, so you most likely will have to create a mobile version of your website. Take a look at the content, is it clear, crisp and to the point when viewed on a smartphone? Do people get what they are looking for in the first paragraph?

Size matters and in this case ‘bigger isn’t always better’. Make sure that you review your font size and style. Just because something looks good on a desktop doesn’t mean that it will look the same on a smaller device. Mobile users don’t want to have to constantly zoom in or out on their screens in order to read your home page text. People use portable devices because of their speed and convenience, allowing them to get the information they need whilst on the go. They don’t want to be held up by a difficult to use site.

Images are important too, especially when it comes to businesses such as real estate companies here on the Costa del Sol. Whilst high-resolution images are best for printing, low resolution is ideal for online use, particularly on mobile devices, since a large image will take much longer to load than on a desktop computer.

As marketing guru Seth Godin once said, “Marketing is no longer about the stuff that you make but the stories you sell.” Your website is your story, take the time to make sure it is a good one.

If you would like more information on marketing content and how we can help businesses promote and market themselves, please contact us and we can discuss a focused strategy with you.

Rhea Craib