Keeping your Marbella website up to date with fresh content and images is essential if you want to continue attracting traffic. It’s important to keep people interested in your brand, product or service and to establish yourself as an expert in your field of business. Fundamentally your website is the face of your company, your online brand ambassador. Some of the essential requirements when selecting a ‘front of house’ person for your company are a smart appearance and a friendly personality. You want the face of your company to make a lasting and favourable first impression on every client and potential customer who enters your business premises. Exactly the same principle applies to your online presence. In the modern world your Marbella website is the first connection many potential clients have with your business. Just like your company’s receptionists, it should be friendly and informative; after all, the first time someone visits your website may be the only chance you get to sell your business and its products to them, as your competitors are just a click away.