Paid or Organic Reach? That is the question
If you have a business page on Facebook or Instagram, it is very likely that you have seen quite a decrease in engagement of late. No, it’s not only you. Organic reach for business pages is going down. Why is this
Manifesto Design in its 15th year!
In 2018 Manifesto Design celebrates its 15th anniversary. That means 15 years in business as one of the leading marketing and creative agencies on the Costa del Sol – uninterrupted by economic crises such as the one that followed the
THE POWER OF SOCIAL MEDIA
Social media is everywhere. This new phase of our planet’s development has transformed every aspect of our lives – from the way we conduct our daily conversations to the way we build brand image and transfer information.
From the emergence of this innovative form of communication comes a medium that transcends traditional journalism. With immediate and unfiltered content, information can be spread and received instantly by a global audience. On a personal level, this means connecting and sharing ideas with like- minded individuals who would otherwise be separated by land, sea and circumstance. At a global level, we see events unfolding in real time and reported by real people on the ground. This is modernised frontline reporting and some see it as the future of journalism itself.
Part 2: The Manifesto Design guide to all those social networks you hear about everywhere, but still all sound the same
Part 2 of our social network guide: In our last blog we looked at Facebook, Twitter and Google+. Now, as promised, we take a look at a further three – slightly more niche – social media platforms. So without further ado:
- LinkedIn This is the business (social) networking platform, which makes it particularly appealing for furthering the standing of your company within professional circles. Users can follow companies to receive updates from them, including all sorts of things from content blogs to job advertisements. LinkedIn offers some very handy tools to reach your clients on a more professional platform than some of the other social networks. From informing your clients about your area of expertise to showcasing the services or products you offer, this is the network you’ll want to be on.
- Pinterest Like a bolt out of the blue, 2015 has seen the popularity of Pinterest go through the roof quicker than Charlie and Wonka shot out of that chocolate factory in their (clearly not so great) glass elevator. Pinterest is a virtual pin board, but without the hazard of potentially stabbing yourself in the finger everytime you add to it.
Fitting together the digital marketing jigsaw
Here at Manifesto Design we like to think of digital marketing as a jigsaw – and it’s one that we simply love solving. With a search engine optimised website, an eNewsletter template to forward new content to your mailing list and maybe an idea for your next pay-per-click campaign,your digital marketing strategy is well on its way to being established; you’ve got the frame of your jigsaw completed, maybe the bottom left corner of it, too. Good job! But does your jigsaw actually resemble anything yet? Currently, nobody looking at your unfinished puzzle can see what the finished picture will be as there is a piece missing. Social media may well be that vital last piece of your digital marketing jigsaw. When it clicks into place - hey presto, the picture becomes clear.In the case of social media, if you can slot it into place within your digital marketing strategy everything around it makes a lot more sense too.