Category: Digital Marketing and Social Media Tips

What is your USP?

March 30, 2020

Have you heard that question before? Have you ever had a client or an investor or even an employer at a job interview asking you: WHAT IS YOUR USP? Let’s begin with an explanation of what is USP. USP is a Unique Selling Point. It is an essence of what makes your business, product or even yourself […]

Why agents should continue their digital marketing activity in lockdown

March 26, 2020

In the upcoming months, businesses are going to become more reliant than ever on their digital marketing strategy, and in many cases, it could be the deciding factor in whether they come out on top through the tough times ahead. Without trying to sound too pessimistic, on the Costa del Sol this will be particularly true […]

Google’s latest favicon update

February 19, 2020

Last month Google gave its desktop search engine results page the biggest design change in the company’s history, following the new look mobile gained last year of implementing a favicon next to each website’s name. A favicon, also known as a shortcut icon, is a small branded symbol used to better identify your digital brand. […]

Making your business grow in challenging times

January 27, 2020

These days we are so overloaded with information that it can have an adverse effect, especially if you’re trying to establish, consolidate and grow a business venture. You will be bombarded on a constant basis with news of a geopolitical nature, business stats coming at you all the time and also sound bites about the […]

New January 2020 Google Core Update

January 27, 2020

In case you have not heard, last week Google rolled out a new core update – the first for 2020. It was announced on Twitter via the Google Search Liason account. The previous core update was released last September and upon initial feedback this one seems to be quite a bit larger than its predecessor. […]

Setting up an online business? We can help!

January 14, 2020

Nowadays, having a business no longer means that you must have a store or a fixed location where clients and customers can come to see you. With the digital era in full swing, more and more companies opt for an online business. This can be a store, a real estate agency, or anything you can […]

How to grow your business with content

December 4, 2019

First things first, what actually is content marketing. Well, content marketing is the creation and sharing of information that is both relevant to your company and seen as valuable by customers. The difference between this form of marketing and traditional marketing is that content marketing indirectly builds interest in your company, brand or products as […]

Make the most of your Christmas marketing

November 25, 2019

Christmas is one of the most important times of the year and it’s never too early to start preparing your company’s Christmas marketing plan for the holiday season. One of the key ways to make the most of Christmas from a Social Media engagement point of view is to use scheduling programmes to keep your […]

Make #Instagram a part of your brand

November 8, 2019

We have mentioned plenty of times before that Instagram in the past years has become one of the most popular social platforms for your business. Actually, it proudly occupies second position after Facebook. If you are still not convinced why you should invest your time and money into social media, here is an article that will change […]

Passion4Property – A new approach to social media

October 21, 2019

It’s no secret that an active presence on social media is a golden rule for any business nowadays. Social platforms such as Facebook, Instagram and LinkedIn are now the ones that lead the way, and it´s been proven by many studies and ‘our own personal’ experience that content is key! What you share with your […]