Lead generation: the hidden truths
The term ‘lead generation’ is what you usually hear from online marketing and digital companies who promise you results that often seem too good to be true. But what is lead generation? A lead is a person who has expressed interest in a product or service that you or your company offers—and lead generation is […]
by Manifesto Design
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Are you back with a bang? You should be
Whatever we expected from 2020, it wasn’t this. It’s fair to say that the Coronavirus overtook us all so quickly that no-one was really able to prepare for it. One minute we were all going about our professional and personal lives in Marbella, and the next there was a state of emergency and accompanying lockdown […]
by Manifesto Design
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What are the newly launched Google Discovery Ads?
Google is constantly finding new ways for brands and advertisers to reach and engage with new audiences around the world, and already offers a number of different ways to place your business in front of paid audiences, from simple search-based Google AdWords to Display and Video content across many different platforms. Now Google has added […]
by Manifesto Design
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Why do you need a Marketing Agency? Here are the top 5 reasons why you need one
Some business owners ask the question: “Why do I need a marketing agency?” Nowadays, the Internet is full of tips and tricks on how to do it yourself, while many opt for an ‘in-house’ marketing team, and unfortunately end up wasting time, money and resources. So, let’s start from the beginning: Who needs a marketing […]
by Manifesto Design
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When an SEO company gets technical for the sake of getting technical
Here at Manifesto Design we always aim to keep as jargon free as possible when it comes to services like Search Engine Optimisation. We don’t pretend that to carry out effective SEO you need a magic cloak, or come out with fancy complicated words that sound good, just to try to impress our clients. In […]
by Manifesto Design
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What is your USP?
Have you heard that question before? Have you ever had a client or an investor or even an employer at a job interview asking you: WHAT IS YOUR USP? Let’s begin with an explanation of what is USP. USP is a Unique Selling Point. It is an essence of what makes your business, product or even yourself […]
by Manifesto Design
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Why agents should continue their digital marketing activity in lockdown
In the upcoming months, businesses are going to become more reliant than ever on their digital marketing strategy, and in many cases, it could be the deciding factor in whether they come out on top through the tough times ahead. Without trying to sound too pessimistic, on the Costa del Sol this will be particularly true […]
by Manifesto Design
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Google’s latest favicon update
Last month Google gave its desktop search engine results page the biggest design change in the company’s history, following the new look mobile gained last year of implementing a favicon next to each website’s name. A favicon, also known as a shortcut icon, is a small branded symbol used to better identify your digital brand. […]
by Manifesto Design
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Making your business grow in challenging times
These days we are so overloaded with information that it can have an adverse effect, especially if you’re trying to establish, consolidate and grow a business venture. You will be bombarded on a constant basis with news of a geopolitical nature, business stats coming at you all the time and also sound bites about the […]
by Manifesto Design
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New January 2020 Google Core Update
In case you have not heard, last week Google rolled out a new core update – the first for 2020. It was announced on Twitter via the Google Search Liason account. The previous core update was released last September and upon initial feedback this one seems to be quite a bit larger than its predecessor. […]
by Manifesto Design
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