Some business owners ask the question: “Why do I need a marketing agency?” Nowadays, the Internet is full of tips and tricks on how to do it yourself, while many opt for an ‘in-house’ marketing team, and unfortunately end up wasting time, money and resources. So, let’s start from the beginning: Who needs a marketing agency? What are the costs of hiring a marketing agency? Do I...

Here at Manifesto Design we always aim to keep as jargon free as possible when it comes to services like Search Engine Optimisation. We don’t pretend that to carry out effective SEO you need a magic cloak, or come out with fancy complicated words that sound good, just to try to impress our clients. In fact, we have a lengthy list of long-term, loyal clients and that is all because...

Have you heard that question before? Have you ever had a client or an investor or even an employer at a job interview asking you: WHAT IS YOUR USP? Let’s begin with an explanation of what is USP. USP is a Unique Selling Point. It is an essence of what makes your business, product or even yourself better than your competitors. Something that makes you different and makes you stand...

In the upcoming months, businesses are going to become more reliant than ever on their digital marketing strategy, and in many cases, it could be the deciding factor in whether they come out on top through the tough times ahead. Without trying to sound too pessimistic, on the Costa del Sol this will be particularly true for real estate agencies. With a countrywide lockdown, agents...

Last month Google gave its desktop search engine results page the biggest design change in the company’s history, following the new look mobile gained last year of implementing a favicon next to each website’s name. A favicon, also known as a shortcut icon, is a small branded symbol used to better identify your digital brand. Google tweeted that the update is aimed at “helping...

These days we are so overloaded with information that it can have an adverse effect, especially if you’re trying to establish, consolidate and grow a business venture. You will be bombarded on a constant basis with news of a geopolitical nature, business stats coming at you all the time and also sound bites about the latest technologies, trends and opportunities. Many an internet...

In case you have not heard, last week Google rolled out a new core update – the first for 2020. It was announced on Twitter via the Google Search Liason account. The previous core update was released last September and upon initial feedback this one seems to be quite a bit larger than its predecessor. Here is Google’s announcement: Although not much is known about this new...

Nowadays, having a business no longer means that you must have a store or a fixed location where clients and customers can come to see you. With the digital era in full swing, more and more companies opt for an online business. This can be a store, a real estate agency, or anything you can think of… It may seem easy to set up an online business, set up a website and you are...

First things first, what actually is content marketing? Well, content marketing is the creation and sharing of information that is both relevant to your company and seen as valuable by customers. The difference between this form of marketing and traditional marketing is that content marketing indirectly builds interest in your company, brand or products as opposed to explicitly...

Christmas is one of the most important times of the year and it’s never too early to start preparing your company’s Christmas marketing plan for the holiday season. One of the key ways to make the most of Christmas from a Social Media engagement point of view is to use scheduling programmes to keep your feeds active during the holiday, a period where many of us spend a lot of time...