For those of us old enough to remember a time before computers, dire predictions of the future saw robots taking over menial jobs, with factories and fields full of metal humanoids doing what we could do but better and faster. While this has come to pass to some extent, we have been taken somewhat by surprise by the creativity that Artificial Intelligence (AI) is demonstrating....

Pitch decks are not a new thing, although they’re not something brought up in everyday conversation. So what is a pitch deck and why should you know about it? Companies usually have a business plan, which is a very detailed document with a lot of information about the company. So when a business wants to approach potential investors to raise capital, it would be a waste of time...

People tend to use the words copywriting and content writing as synonyms. Please stop doing that! After this blog post, you will understand the differences and will be able to identify which strategy is the one you need to achieve your goals. So, let’s get on with the showdown: COPYWRITING vs CONTENT WRITING The Goal Everything in life should be connected to a ‘why’. In this case,...

No sooner did 2020 start on a good note than it all ended in a rather abrupt fashion with the implementation of the period of confinement and enforced inactivity. Some feared a serious economic crisis and freefall of property values would follow, but not only has this not happened as of yet, a lot of agents are actually reporting a significant increase in enquiries. There were more...

We don’t like to but brag, but it’s true, at Manifesto Design we’re experts at producing content of all sorts, from keyworded web texts and topical blogs to magazine articles, copy writing and one of our specialities: brochure writing. Michel Cruz, one of our founding directors, heads up a team of experienced writers and marketeers, which he leads by example. Having personally...

We make this statement loud and proudly – Manifesto Design is the number one content writing agency in Marbella and far beyond! For more than 18 years we have been working with top agencies and companies on the Costa del Sol, Spain and abroad, providing our content writing services – writing everything from blogs, brochures and all kinds of marketing material to creating the...

It’s that time of a year once again and we can’t believe the 12th edition of the annual luxury lifestyle/property magazine is out! We have been working for many years with Diana Morales Properties/Knight Frank, helping them with the production of their annual in-house publication – Highlights. This is a project that we cherish and are very proud of as each year we work together to...

Belonging to a series of new features that also include sunken fire pits, rooftop terraces with pools, open-plan living rooms and minimalist kitchens and bathrooms, the modern wine cellar is part of a 21st century revolution in how we build and live. People put most of the dramatic changes in modern homes down to technology and design in the form of novel building materials,...

First things first, what actually is content marketing? Well, content marketing is the creation and sharing of information that is both relevant to your company and seen as valuable by customers. The difference between this form of marketing and traditional marketing is that content marketing indirectly builds interest in your company, brand or products as opposed to explicitly...

It’s been a few busy months here at Manifesto Design, we have been working on quite a few projects that we have to keep secret for now, but one of them can finally be revealed! ImmoMoment Brochure – Your Guide to the Costas. We were approached by a new client few months back, ImmoMoment, a Belgium real estate company that specialises in property for sale in the Costa del Sol...