Advertising in ChatGPT
Advertising in ChatGPT: What We Know So Far and How to Prepare Your Website for the Rollout of chatGPT Ads
Artificial intelligence (AI) is rapidly becoming a primary discovery channel and a part of...
Mastering AI Search: How Businesses Can Thrive with Generative Engine Optimisation (GEO)
Search has evolved. Gone are the days of relying purely on blue links. AI-driven platforms such as Google AI Overviews, ChatGPT, and Perplexity are transforming how people discover information. For...
AI-First Search and Generative Engine Optimisation (GEO): The Future of Digital Discovery on the Costa del Sol
Search is evolving faster than most businesses can adapt. Keywords remain important, but AI assistants are reshaping how people find information, make decisions, and take action online. Manifesto...
Are Property Portals About to Lose Traffic? Google’s New Real Estate Test
Property Listings Inside Google Search? Why This Test Could Reshape Real Estate Marketing
Are we about to see property listings appear directly within Google search results? It is something users are...
Meta’s October 2025 Lead Ads Update: Why the Removal of Auto-Fill Will Improve Lead Quality
Meta has introduced a major update to its Lead Ads system on Facebook and Instagram this October, and while the changes include new transparency and data management rules, one feature stands out as a...
ChatGPT Atlas: How OpenAI’s New AI Browser Could Redefine SEO, Paid Ads and Lead Generation
The digital marketing world is holding its breath with the launch of ChatGPT Atlas, OpenAI’s new AI-driven browser that integrates conversational search directly into the web experience. For...
Google Ads Unlocks Full Placement Reporting for Search Partner Network
For years, advertisers have voiced frustration over the lack of transparency within Google’s Search Partner Network (SPN). Until now, brands had little to no visibility into where their ads were...