When an SEO company gets technical for the sake of getting technical

Here at Manifesto Design we always aim to keep as jargon free as possible when it comes to services like Search Engine Optimisation. We don’t pretend that to carry out effective SEO you need a magic cloak, or come out with fancy complicated words that sound good, just to try to impress our clients.

In fact, we have a lengthy list of long-term, loyal clients and that is all because of a few simple things:

  1. We have been doing this for a long time (since 2003)
  2. We know what works and what doesn’t work
  3. We are transparent with everything we do, and back up any changes we need to make with evidence of why we recommend it
  4. We keep up to date with algorithm changes
  5. We get results
  6. We provide monthly reports with relevant KPIs
  7. We work WITH not FOR our clients

We also concentrate on the elements that have the most impact on your ranking, such as: page titles, content, internal linking and website usability. Going back to the original days of Search Engine Optimisation, many firms ‘scared’ clients with technical jargon so that it made SEO look like some kind of secret society. Well, these days it is way more transparent than it ever used to be. In fact, if you don’t understand something your digital marketing team has said to you, you can simply ‘Google’ it and research it for yourself.

Recently, some of our clients have been given misinformation by digital marketers trying to win them over as clients. They claim to have taken a look at their website only to find some catastrophic errors. They are told things like “your page speed is slow and will stop you ranking,” or “you have duplicate meta descriptions, which will penalise your site.”

Yes, we get those emails too….and we are a digital marketing company!

The reason they are spouting this information is because they have used a FREE SEO TOOL that does an automated check and comes back with a list of points that IT WAS PROGRAMMED to deliver.

A popular claim is that “Your page loading score Is bad. Fix it or you will drop in rankings!”

Wrong! For example, here is what Google says about page speed:

“Google confirmed on 29 April that the site speed ranking signals are a small, even “teeny tiny” ranking factor in Google search. Gary Illyes from Google said on Twitter “ranking wise it’s a teeny tiny factor.”

If you research Search Engine Optimisation you will quickly find that Google says they want you to deliver relevant and quality content. That means good, well written text that describes your business well. The more you write about it (on a blog for example), the more of an authority you will become.

We are a multi-disciplined marketing agency with experts in content, social media and SEO. We are able to provide all of the digital marketing services under one roof so that there is a systematic and cohesive strategy in place. We even have in-house design teams to ensure we have brand synergy across all of the platforms.

When results matter more than fancy words, we are the marketing company you should be working with.

Engage Manifesto!

– Paul Lopez

Manifesto Design / May 6, 2020
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