In a world where technology advances faster than ever, it’s crucial to ride the wave of innovation to reshape your digital marketing landscape. To help you navigate this ever-evolving landscape, here are seven digital marketing trends to keep in mind while planning your strategy for the upcoming year.
1. In-feed shopping
For those running an ecommerce business, in-feed shopping is a game-changer. It allows you to seamlessly connect your Facebook and Instagram profiles to your digital catalogue, enabling users to click directly on posts in their feeds directing them to the purchasing page of the product.
Google Ads provides another in-feed shopping feature through shopping campaigns. These ads are integrated with your product catalogue and appear as interactive, purchasable images. Craft your ad, define the search terms customers can use to locate it, and establish criteria like geographic targeting and inventory levels. Google will automatically withdraw the ad when the product is sold out.
2. SMS-Marketing
In the world of digital marketing trends, direct communication with your clients has expanded to include text messaging. In addition to push notifications and email marketing, it’s time to cleverly use the power of SMS messages to connect with your customer base. This approach requires sending text messages directly to your clients, provided they have opted in.
SMS marketing serves many purposes, including promotions, coupons, and personalised messages. Keep these messages concise and ensure your customers have the option to opt out if they choose to do so.
3. Voice SEO
How do these two sentences contrast? “Japanese restaurants in Stockholm,” and “What’s a good Japanese restaurant in Stockholm?” Well, the first one is typically what you would more likely be typing into google while searching for a place to eat, while the second one might be something you’d ask by speaking to Siri or a similar voice assistant. See the difference?
Digital assistants continue to be a universal trend, with many people relying on them to add convenience in their daily lives. Voice-based searches accounted for 20% of all internet searches in 2021.This year, consider tailoring your Search Engine Optimization (SEO) strategies for voice search.
4.Video Marketing
What do most people do while surfing the internet? Chances are, they are watching videos. Watching videos is a significant online activity, with the average person spending approximately 100 minutes each day watching online videos. On Facebook, watching videos ranks among the most popular activities. To tap into this thriving market, consider incorporating video ads into your strategy.
Establish a YouTube or Vimeo Channel: Create a dedicated channel on platforms like YouTube or Vimeo to leverage video content for educating and engaging your audience effectively about your brand and products.
TikTok for Business: Engage with your audience by creating TikTok business videos and other social media content. Increase discoverability by employing popular hashtags in your posts.
Explore Over-the-Top (OTT) Advertising: If consistent video content creation isn’t your focus, explore OTT advertising. Craft concise 10 to 15-second ads that can overlay on top of other videos. These ads appear at the outset of other streaming videos, providing a valuable opportunity to connect with viewers.
Apply these strategies to harness the power of video marketing and engage your target audience effectively.
5. Interactive content
A lot of people enjoy engaging with brands via various social media platforms. Interactive content provides the opportunity to communicate with your followers in real-time.
Utilise features such as Instagram Live and Facebook Live to enable direct conversations with your audience while you’re in the midst of recording video content. Leverage this tool to connect with your customers effectively. You can consider hosting a live “ask me anything” session or a product-focused Q&A event. Promote this upcoming event in advance to encourage greater participation. Additionally, ensure that your streaming setup is well-prepared to deliver a high-quality experience for your audience.
6. Email marketing/segmentation
Privacy is a paramount concern for both internet providers and users. It’s crucial to extend the same level of consideration to your email list. When engaging in email marketing, take the time to segment your list and craft personalised emails tailored to each segment.
This approach allows you to provide added value to every member of your email list. Exercise thoughtfulness in your email marketing efforts and ensure that the process of opting out is straightforward and hassle-free for list members.
7. Influencer marketing
Collaborating with influencers, whether macro or micro, can significantly expand your customer reach. This strategy involves providing products or payment to social media personalities in exchange for brand promotion to their followers. According to Forbes, Micro-influencers with 1,000 to 10,000 followers tend to be more trustworthy and offer a more targeted approach which enables them to connect with niche audiences while adding credibility to your brand’s marketing efforts.
At Manifesto Design, we always stay up-to-date with the latest trends within digital marketing. If you’re looking to enhance your brand’s marketing efforts, don’t hesitate to contact us, we’re here to happily work our magic for your company.
