The fact that Manifesto Design is far from just a classic marketing-PR or advertising agency is borne out by the marketing and analytical skills we have in-house. Thanks to his background in economics and product development, as well as many years running a marketing company, founding partner Michel Cruz has the ability to analyse and process statistics and market trends, to produce reports that describe past, present and future processes in a language that is intelligent but also clear.
He has been responsible for the annual market reports issued by DM Properties/Knight Frank concerning the Costa del Sol real estate market for many years now, and also consults, advising and indeed compiles varied reports on a variety of subject matter for other clients both locally and abroad. Michel is a specialist in macro-economics and follows the main markets, indicators and trends with a keen eye, both those that affect our own market area and the larger business cycles, geopolitical factors and disruptive Schumpeterian developments so typical of our present times.
This provides a background knowledge that is added to by detailed investigation and fact-gathering both by himself and our team of researchers, who also work on market research projects that feed up to date information into professionally structured reports on the latest developments in everything from finance and fintech to retail and biotech developments. Our market research clients include Allianz Global Investors, but we have also carried out market research projects as part of feasibility studies for investors and developers closer to home.
So, you’ll find that, with this level of market knowledge, analytical marketing capacity, brand/segment understanding and grasp of business forces and cycles, we bring a lot more to the table than just a passion for design, branding, product positioning, digital marketing strategies, copy writing and other forms of content – all things we are knowledgeable in and passionate about.