Following Elon Musk’s, shall we say, colourful arrival at Twitter, the Twitterati have been talking about alternatives to the popular ‘bird app’ and yet nothing has seemed to take off. On July 5th, however, Meta, the parent company of Instagram, Facebook and Whatsapp, unveiled Threads, a new app aimed at facilitating text-based conversations and potentially posing as a competitor...

Christmas is one of the most important times of the year and it’s never too early to start preparing your company’s Christmas marketing plan for the holiday season. One of the key ways to make the most of Christmas from a Social Media engagement point of view is to use scheduling programmes to keep your feeds active during the holiday, a period where many of us spend a lot of time...