The Importance of the Strategy
Before starting a marketing communications plan, you need to have a strategy. In this blog post, we will explore the importance of a strategy during this process. Let’s first look at the communication plan. It is the plan that precedes the
Case study: web content for Bridge Help
This autumn we were contracted to provide written content for the web pages of Bridge Help, a London-based firm that is a specialist in short-term bridging loans. The client provided a brief, along with a structure of the website and
Part 2: The Manifesto Design guide to all those social networks you hear about everywhere, but still all sound the same
Part 2 of our social network guide: In our last blog we looked at Facebook, Twitter and Google+. Now, as promised, we take a look at a further three – slightly more niche – social media platforms. So without further ado:
- LinkedIn This is the business (social) networking platform, which makes it particularly appealing for furthering the standing of your company within professional circles. Users can follow companies to receive updates from them, including all sorts of things from content blogs to job advertisements. LinkedIn offers some very handy tools to reach your clients on a more professional platform than some of the other social networks. From informing your clients about your area of expertise to showcasing the services or products you offer, this is the network you’ll want to be on.
- Pinterest Like a bolt out of the blue, 2015 has seen the popularity of Pinterest go through the roof quicker than Charlie and Wonka shot out of that chocolate factory in their (clearly not so great) glass elevator. Pinterest is a virtual pin board, but without the hazard of potentially stabbing yourself in the finger everytime you add to it.