Before starting a marketing communications plan, you need to have a strategy. In this blog post, we will explore the importance of a strategy during this process. Let’s first look at the communication plan. It is the plan that precedes the development of a marketing campaign. The communications plan consists of four stages, which are analysis, strategy, tactics and control. The...

This autumn we were contracted to provide written content for the web pages of Bridge Help, a London-based firm that is a specialist in short-term bridging loans. The client provided a brief, along with a structure of the website and background information, but also relied on our ability to quickly grasp not only their business and the services they offer, but what they’re about as...

Part 2 of our social network guide: In our last blog we looked at Facebook, Twitter and Google+. Now, as promised, we take a look at a further three – slightly more niche – social media platforms. So without further ado: LinkedIn This is the business (social) networking platform, which makes it particularly appealing for furthering the standing of your company within professional...