Although many people consider Instagram Reels to be an imitation of the popular video-app Tik Tok, there are significant differences between the two. Differences that may make you consider using the Instagram platform for business purposes. It was August 2020 when Instagram first introduced Reels, a feature within the app that allows you to post creative, 15-second videos with an...

Before starting a marketing communications plan, you need to have a strategy. In this blog post, we will explore the importance of a strategy during this process. Let’s first look at the communication plan. It is the plan that precedes the development of a marketing campaign. The communications plan consists of four stages, which are analysis, strategy, tactics and control. The...