Brand identity is an important part of marketing, it not only helps to give people an image of a business’s identity, but also what that business represents. Creating a visual identity is the first step of the process, with the logo being the most vital aspect. Here it is important that the visual components of any brand are consistent and help to portray the desired image of the brand in the consumer’s mind. Last month Manifesto Design worked on a branding project for a stylish new second-hand clothing boutique in Centro Plaza called Preloved Boutique.