It’s quite astonishing how rapidly and how profoundly social media has infiltrated every layer of modern society. There are whole generations now who have only ever lived in a world with, at the very least, Facebook, and those entering the workforce today who can’t contemplate working, socialising – living their lives, essentially – without being connected to social media....

Content, and especially blogging, has been the leading Online Marketing tool for some time now, but with the new changes introduced by Google its importance will be greater than ever in 2017. A lot of people are still confused by SEO, SMM, CRO and online marketing in general. In the past, and today still in ‘offline marketing’, you advertise, create visibility for your brand,...