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Importance of video in your social media strategy

It’s quite astonishing how rapidly and how profoundly social media has infiltrated every layer of modern society. There are whole generations now who have only ever lived in a world with, at the very least, Facebook, and those entering the workforce today who can’t contemplate working, socialising – living their lives, essentially – without being connected to social media. Therefore, it is essential that businesses appreciate how essential social media has become in modern-day communication.

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Companies are relying on social media platforms to connect with their customers and promote their products and services, although it has become more challenging to cut through the noise of businesses using social media and capture the audience’s attention. That’s where video content comes in.

Video content has become an integral part of social media marketing strategies. Videos can be used to tell stories, convey emotions, showcase products and services, and engage with the audience. It’s an effective way to communicate a message and has been proven to increase engagement, so it’s no wonder that social media platforms are prioritising video content.

In case you’re still not convinced you need to integrate video into your social media strategy, read on…


According to a study by Wyzowl, 84% of people say that they were convinced to buy a product or service by watching a brand’s video. This statistic highlights the power of video content in engaging with the audience, capturing the viewer’s attention and providing an immersive experience. This engagement can lead to more likes, comments, and shares, which can help increase the reach of your content.

Easily shareable

Social media thrives on shareable content, and videos are the perfect format for this. Videos that are engaging, entertaining, and informative are more likely to be shared by users. This can help increase the reach of your content, which can lead to more followers and potential customers.


Videos can be used for a variety of purposes, from showcasing products to giving a behind-the-scenes look at your business. They can be short and punchy, or longer and more in-depth. This versatility means that you can use video content across different social media platforms and tailor it to different audiences.


Stories are powerful tools that can help you connect with your audience. Video content can be used to tell stories about your brand, your team, your products, and your customers. These stories can be emotional, humorous, or inspiring, and they can help create a connection between your brand and your audience. It is this connection that creates loyalty and long-term customers.


According to a study by HubSpot, 80% of customers remember a video they watched in the past month. This is compared to only 20% of customers who remember text-based content. This statistic highlights the power of video content in creating a lasting impression on your audience.

Content creators can obsess over the medium, however, it is the content itself that is the most important, with that illusive beast, the viral video, rarely being shared around because of its stunning production values. A well-thought-out, engaging video doesn’t have to have the budget of a Hollywood blockbuster but it does have to succinctly represent your company, products and values.

Incorporate video content into your social media strategy and take advantage of the power of video to create a memorable experience for your customers.

Not sure where to start? Get in touch with us to find out more!