Hashtags seem to have become ubiquitous over the past few years and are now an integral part of social media, with millions of them being used every day across platforms such as Twitter, TikTok, Instagram, and Facebook. But what are they and what are they for? Hashtags are keywords or phrases preceded by the hash, or what was more commonly known as the pound sign (#), which helps...

It’s quite astonishing how rapidly and how profoundly social media has infiltrated every layer of modern society. There are whole generations now who have only ever lived in a world with, at the very least, Facebook, and those entering the workforce today who can’t contemplate working, socialising – living their lives, essentially – without being connected to social media....

In the upcoming months, businesses are going to become more reliant than ever on their digital marketing strategy, and in many cases, it could be the deciding factor in whether they come out on top through the tough times ahead. Without trying to sound too pessimistic, on the Costa del Sol this will be particularly true for real estate agencies. With a countrywide lockdown, agents...

Nowadays, having a business no longer means that you must have a store or a fixed location where clients and customers can come to see you. With the digital era in full swing, more and more companies opt for an online business. This can be a store, a real estate agency, or anything you can think of… It may seem easy to set up an online business, set up a website and you are...

Social media is everywhere. This new phase of our planet’s development has transformed every aspect  of  our lives – from the way we conduct our daily conversations to the way we build brand image and transfer  information. From the emergence of this innovative form of communication comes a medium that transcends traditional journalism. With immediate and unfiltered content,...