To achieve a synthesis between aesthetics and functionality is the aim of all pure design, marketing and copy-writing. Giving added value to a product or service by means of our design, words or ideas is therefore the central element of our manifesto
Have you heard that question before? Have you ever had a client or an investor or even an employer at a job interview asking you: WHAT IS YOUR USP? Let’s begin with an explanation of what is USP.
USP is a Unique Selling