Marketing campaigns that are Purpose-driven are a great way for your brand to connect with their target audience based on their values and interest, typically through supporting deserving causes. The essence of purpose ‘Purpose’ is the reason behind a brand’s existence and should be well connected to its vision and mission. The surge of purpose-driven campaigns Purpose-driven...

Email marketing is a popular and effective way to reach your customers and make them realise they need your products or services in their life. However, since it’s a popular method, it means that your customers get bombarded with emails from different companies every day. In order to catch their interest and stand out from the crowd you need to be smart and have a waterproof...

In a world where technology advances faster than ever, it’s crucial to ride the wave of innovation to reshape your digital marketing landscape. To help you navigate this ever-evolving landscape, here are seven digital marketing trends to keep in mind while planning your strategy for the upcoming year. 1. In-feed shopping For those running an ecommerce business, in-feed...

We mention Search Engine Optimisation (SEO) frequently – and for good reason. In today’s digital era, establishing a strong online presence is vital for businesses of all sizes and to achieve this, SEO plays a pivotal role.   It’s an ongoing process that requires consistent effort and investment to yield long-term benefits. So, let’s explore the reasons why you should...

As a full-service digital marketing agency, we are more aware than most that in today’s digital age, establishing a strong online presence is essential for the success of any business. Local search engine optimisation (SEO) can play a vital role in attracting customers not just in general but in a focused, local area. One of the most effective tools that can significantly...

Following Elon Musk’s, shall we say, colourful arrival at Twitter, the Twitterati have been talking about alternatives to the popular ‘bird app’ and yet nothing has seemed to take off. On July 5th, however, Meta, the parent company of Instagram, Facebook and Whatsapp, unveiled Threads, a new app aimed at facilitating text-based conversations and potentially posing as a competitor...

For those of us old enough to remember a time before computers, dire predictions of the future saw robots taking over menial jobs, with factories and fields full of metal humanoids doing what we could do but better and faster. While this has come to pass to some extent, we have been taken somewhat by surprise by the creativity that Artificial Intelligence (AI) is demonstrating....

Manifesto Design is proud to announce that we have become a member of the British Chamber of Commerce in Spain (BCCS). A venerable institution founded in 1908, it is the country’s only independent British-Spanish business organisation. The organisation’s stated aims are to offer its members a professional network to promote business and trade between the UK and Spain,...

Hashtags seem to have become ubiquitous over the past few years and are now an integral part of social media, with millions of them being used every day across platforms such as Twitter, TikTok, Instagram, and Facebook. But what are they and what are they for? Hashtags are keywords or phrases preceded by the hash, or what was more commonly known as the pound sign (#), which helps...

There has been an enormous fanfare over the past few weeks following the launch of ChatGPT, the AI language model, or chatbot that is taking the world by storm. Launching before Apple and Google could get a look-in with their competing products, OpenAI, a company founded by influential tech entrepreneur Sam Altman and Elon Musk, among others, launched ChatGPT leaving the big boys...