Tuesday the 7th of March the British Chamber of Commerce in Spain organised a seminar on digital marketing and communication. The business owners present gathered at the Marbella Golf and Country Club to hear the latest news regarding social media, reaching target audiences and data analytics. The main message at the Digital Marketing Seminar was to put yourself in the shoes of your clients.
On the topic of how to reach your target audience in this digitalised world, the emphasis is on the quality of website content. This goes for both print and digital marketing as they still coexist happily. Concerning social media, it is important for a company to be aware of how to behave online.
Manifesto Design offers various solutions for businesses struggling with social media behaviour. Sometimes we seem to forget that there is a person on the other side of a screen who has the same needs as you and me. They want to be heard and treated with respect. Moreover, we would like to add that you can only offer your clients the best solution if you truly listen to their needs. Nowadays it is not about how many people you reach, it is about connecting with the right people, especially in markets that are strongly segmented.
This is where using data analytics comes in. Manifesto Design held its first digital marketing seminar a short while ago, where SEO specialist Paul Lopez gave the attending audience a 360° presentation of digital marketing. In this interactive seminar, Paul explained the importance of digital marketing, as well as how businesses should monitor the ‘success’ of their online marketing efforts.
By using data analytics you get an insight into who is visiting your website. This in itself can give you important information about your audience and possible opportunities for previously unidentified target groups. You also obtain information about what the potential clients are doing on your website, how long they are there and at which page they leave.
If you are interested in what Manifesto Design can do for your business or if you would like to attend a seminar, feel free to contact us!
Bianca Schepers
