FM CONSULTING REALTY GROUP: A REBRANDING CASE STUDY
In addition to content marketing and social media management, Manifesto Design also specialises in design exercises such as corporate rebranding. We recently undertook a project for FM Consulting Realty Group, which included redesigning the firm’s logo in order to mark an important milestone for the company—its 25th anniversary.
The Manifesto team worked closely with FM Consulting Director Angela Schouten to identify a new concept for the logo that would incorporate the anniversary whilst retaining the look and feel of its existing brand identity. The FM brand has been firmly established on the coast for a quarter of a century, so it was important not to lose any of the value of its corporate image, but to build on it by making subtle but noticeable changes.
Our team was also asked to create an invitation for the company’s 25th birthday party celebration, which in itself was seen as a major marketing exercise. Our writers and designers worked together on the layout, from the initial idea through to the final design, copywriting and translation of the text.
The preliminary concept was to maintain a balance between creativity and professionalism, while adding a touch of elegance and simplicity. With this in mind, our designers decided to create a cut out of the number 25 to mark the anniversary and place this over a professional image of the FM Consulting team to make it visible through the numbers.
Having ensured FM Consulting was happy with the results, the invitation was hand delivered in a clear envelope to highlight the updated brand, while the new logo was printed on balloons, banners, brochures and varied corporate gifts at the big birthday bash – which of course Manifesto attended.
Marbella property brochure design
As well as the rebranding project, we have been working with FM’s Consulting’s property division to produce brochures that market a selection of its exclusive beach apartments in Marbella and frontline golf villas in Guadalmina. Initially FM Consulting desired something that they could alter themselves, though this is very difficult without regular access to a professional designer, so we worked alongside members of their marketing team to create a template in a format and design that they were pleased with. We provided the text, design and translation for these within 24 hours.
It was great to be part of—and continue to be party to—the rebranding of FM Consulting. As part of the on-going marketing services we offer, Manifesto Design is now working on updating the company’s email signatures and focusing on content marketing projects to help ensure FM Consulting retains and expands on its hard earned professional image.
Rebranding in Marbella
Rebranding doesn’t need to be expensive, nor does it mean that you have to completely redesign your business, but it can put a fresh lick of paint on things, so to speak—helping you to stand out from your competitors. If you have recently created a new entity as a result of a merge, if your business has expanded or if you have been in business for a number of years, it might be time to think about a new or updated corporate image for your company.
For more information, get in touch with the team at Manifesto Design.
-Rhea Craib-
