Case study – CBD Naos
One day we received a phone call with the question: “Can you design a logo for our company?” As you may already know here at Manifesto Design we create all sorts of marketing material such as website design, content writing
FM CONSULTING REALTY GROUP: A REBRANDING CASE STUDY
In addition to content marketing and social media management, Manifesto Design also specialises in design exercises such as corporate rebranding. We recently undertook a project for FM Consulting Realty Group, which included redesigning the firm’s logo in order to mark an important milestone for the company—its 25th anniversary. The Manifesto team worked closely with FM Consulting Director Angela Schouten to identify a new concept for the logo that would incorporate the anniversary whilst retaining the look and feel of its existing brand identity. The FM brand has been firmly established on the coast for a quarter of a century, so it was important not to lose any of the value of its corporate image, but to build on it by making subtle but noticeable changes. Our team was also asked to create an invitation for the company’s 25th birthday party celebration, which in itself was seen as a major marketing exercise. Our writers and designers worked together on the layout, from the initial idea through to the final design, copywriting and translation of the text.