Case study – CBD Naos

One day we received a phone call with the question:  “Can you design a logo for our company?” As you may already know here at Manifesto Design we create all sorts of marketing material such as website design, content writing and of course graphic design, so our answer was pretty simple – “YES, of course, how can we help you?” This is how an exciting new project started.

This new client approached us with a new start-up company for CBD Oils – CBD NAOS.  The brief that we received was simple and clear, which make the work on this project easy and smooth. The client wanted to go away from stereotypical leaves and green colour designs and have something that will stand-out against his competitions, this is where the name NAOS came from, which is the name of one of the stars.

We began by mocking up a few initial ideas. The concept behind this logo was to create something geometrical and simple but at the same time easy to recognise.  We started with sketches and small drawing that led us in the end to the following eight initial designs.

As you can see we limited our colour choice to a very smooth navy and blue pallet, but we also tried to play around with purples and yellows to add some splash of brightness

The client was very pleased with the initial ideas and even had a hard time choosing just one, but in the end, after a short discussion, the final decision was made, and below we present you with the official logo of the CBD NAOS.

This project is still ongoing, as right now we are working on the labels and packaging design for them, but you will have to wait a little longer to see what we have been working on. Visit our website and Engage Manifesto 🙂

-Oksana Drutsul-