Pitch decks are not a new thing, although they’re not something brought up in everyday conversation. So what is a pitch deck and why should you know about it? Companies usually have a business plan, which is a very detailed document with a lot of information about the company. So when a business wants to approach potential investors to raise capital, it would be a waste of time...

One day we received a phone call with the question:  “Can you design a logo for our company?” As you may already know here at Manifesto Design we create all sorts of marketing material such as website design, content writing and of course graphic design, so our answer was pretty simple – “YES, of course, how can we help you?” This is how an exciting new project started. This new...

For a marketing agency such as ourselves many a project begins through an exploratory meeting with an existing or new potential client. This is the briefing stage, when the client explains their project, aims and requirements, and gives us a chance to ask the questions that give us a clear picture of what it is they wish to achieve, and how we can help them do it. Having met with...

At the beginning of the year, we acquired a new client, Prestige Expo, a successful luxury real estate company based in Marbella on the Costa del Sol. They contacted us to help them with the development of an exciting new project of three exclusive villa developments and also to help improve their existing brand image and give it a little ‘upgrade’. We started by studying their...

“A brand is a name, term, design, symbol or any other feature that identifies one seller’s goods or services as distinct from those of other sellers,” (American Marketing Association) But what exactly does this mean? In this blog we will explain what branding actually means, how it works and the importance of branding for your business. A lot of people assume that branding is no...