First things first, what actually is content marketing? Well, content marketing is the creation and sharing of information that is both relevant to your company and seen as valuable by customers. The difference between this form of marketing and traditional marketing is that content marketing indirectly builds interest in your company, brand or products as opposed to explicitly...

We were delighted to be invited to the Santa María Polo Club in Sotogrande last week to experience one of the best summer sporting events held each year on the Costa del Sol. Polo ‘The Sport of Kings’ has long been connected to this region of Spain, and the tournament dates in Sotogrande are now highlights of its annual calendar. Interestingly for a sport considered in the UK to...

I say trip to the Caucasus because if you mention Georgia most people think you went to the USA. I did have Georgia on my mind, but this time it was en route to Istanbul, where I was catching a connecting flight to the exotic mountain republic wedged between Russia and the Middle East. It was a press trip arranged through Essential Marbella, for whom I wrote a travel article that...

The importance of good content for your website cannot be overstated, as a successful site depends on more than just #keywords alone. Keeping an active and accessible online presence is essential for a brand’s success and in this age of boundless information, it is crucial to be not just relevant, but interesting too. In a recent post we spoke about the importance of balancing blog...