Good content is ultimately one of the most important aspects of marketing for any business. Content marketing is not only a great way to engage with your customers but it allows you to show that you are an expert in your field, which in turn helps to gain respect and brand loyalty. Unfortunately it seems to be the one element that many companies have difficulty with. Writing engaging copy takes time; not only does it need to be interesting, entertaining and grammatically correct, but it also has to be crafted in such a way as to make the reader want to dive head first into a relationship with your brand. This is something we at Manifesto Design are very aware of, and every member of our team is passionate about content marketing in Marbella, so we have put together a list of things to take into consideration in your marketing strategy.