I remember the launch of Essential Marbella Magazine; it was a grand affair at the original Bora Bora beach resort in San Pedro Alcántara – a fittingly fantastic introduction party for what has become one of this town’s enduring icons.
Blogs are now an essential part of online marketing and reap numerous benefits for you, your website and your business. From SEO to branding, they are a great way to connect with your customers and of course, are one of the best forms of self-promotion. HOWEVER, there comes a time and a place when we all have to take a moment and realise that actually… it’s not all about you. *cries* Yes, blogs should let your customers know how amazing your product is or show what stunning properties you have available, but when it comes down to it - readers want to know more! This means that blogs should INFORM, add value and offer useful information. Your customers can thank you for it later (by buying your product) lol.