Blogs are now an essential part of online marketing and reap numerous benefits for you, your website and your business. From SEO to branding, they are a great way to connect with your customers and of course, are one of the best forms of self-promotion. HOWEVER, there comes a time and a place when we all have to take a moment and realise that actually… it’s not all about you. *cries* Yes, blogs should let your customers know how amazing your product is or show what stunning properties you have available, but when it comes down to it - readers want to know more! This means that blogs should INFORM, add value and offer useful information. Your customers can thank you for it later (by buying your product) lol.