Blogs are now an essential part of online marketing and reap numerous benefits for you, your website and your business. From SEO to branding, they are a great way to connect with your customers and of course, are one of the best forms of self-promotion. HOWEVER, there comes a time and a place when we all have to take a moment and realise that actually… it’s not all about you. *cries*
Yes, blogs should let your customers know how amazing your product is or show what stunning properties you have available, but when it comes down to it – readers want to know more! This means that blogs should INFORM, add value and offer useful information. Your customers can thank you for it later (by buying your product) lol.
It really comes down to SEO v Branding. Whilst including a million links in your blog articles will help with Google rankings, you want to be providing your customers with helpful info too. This means blogs should be about interesting topics that can benefit them, such as lifestyle and top tips, and not just be focused on your business but show that as a company, you offer more.
Don’t get us wrong – you should talk about your business and why your customers should choose you over competitors. Summing up informative blogs with a call to action is the perfect way for blogs to benefit both your customers and you. At Manifesto Design we have years of experience blogging for a wide range of clients in Marbella. For more information on our blogging and content services, why not get in touch with us today.
(See what I did there?)
What the expert says:
“When it comes to blogging, you’re not only showcasing your mad skills, but you’re also providing a service for your readers. Being too self-promotional is just a turn off – bottom line. You have to think of it as a ‘give and take’ scenario; when it comes to promoting your business you have to give a little to get a little, it’s really that simple.”
Sonia Ingriselli
Director of Marketing and Web Development at Plush Global Media
More reading…
http://www.forbes.com/sites/jaysondemers/2014/06/01/how-to-write-the-perfect-business-blog-post/
http://www.vervesearch.com/blog/how-to-write-a-successful-blog-for-your-business/
http://www.theguardian.com/small-business-network/2013/apr/30/how-to-write-a-business-blog
http://www.inkthemes.com/build-brand-image-with-blogging/
https://blog.kissmetrics.com/seo-2015/
http://blog.hubspot.com/marketing/business-blogging-in-2015
Claire Jamison
