The importance of good content for your website cannot be overstated, as a successful site depends on more than just #keywords alone. Keeping an active and accessible online presence is essential for a brand’s success and in this age of boundless information, it is crucial to be not just relevant, but interesting too. In a recent post we spoke about the importance of balancing blog content with product promotion and pointed out that customers, rather than simply wanting to read gleaming reviews of your business or services, are looking for something extra. They may find your website by looking for a specific product or service, but blogs—when written well –can keep them engaged and—most importantly—develop a loyal following. Blogs are instrumental in the building of brand image, and creating engaging content not only drives up your Google rankings but builds trust with your customers. Businesses may have gone digital, but the marketing fundamentals remain the same and a transparent and trustworthy corporate image is more indispensable than ever.