Keeping in touch with your clients after they have used your services can be tricky, if you are a shop or a service company like real estate or a law firm. Normally your clients use your service once, or maybe a couple of times, but they’re not likely to return to you on a weekly basis like they would a supermarket. So how do you make sure that those clients don’t forget...

Newsletters are an extremely valuable marketing tool that help you maintain regular contact with your clients. But do you actually know why it is so important? And why newsletters should be sent out regularly and consistently? In this article we will help you understand the benefits of this marketing tool. Let’s start by explaining what a newsletter is – “a written report, issued...