Newsletters are an extremely valuable marketing tool that help you maintain regular contact with your clients. But do you actually know why it is so important? And why newsletters should be sent out regularly and consistently? In this article we will help you understand the benefits of this marketing tool.
Let’s start by explaining what a newsletter is – “a written report, issued periodically, typically by a business, institution or other organisation that presents information and news to people with a specific interest in the organisation or subject.” It can be printed or digital but we will concentrate more on the digital version and its importance.
Now let’s look at why they are so crucial for your business: to start with, if you send out a newsletter, it means that you have a contact database, and by placing information about the newsletter on your website, you can capture contact details of potential new clients by asking visitors to subscribe. It is also a great way to create awareness for your company/business, about who you are, what you do and what services or products you offer. Another reason is promotion, you can use your newsletter to promote new products or services, send special offers, news and updates. A very important one is to keep in contact, by issuing a regular newsletter (weekly, monthly or quarterly) you guarantee contact with customers and by doing this, you won’t let them forget about you. The next reason is probably the most important factor nowadays; newsletter can help you create leads to your website and social media. Newsletters are interactive, they allow receivers to follow the links to your website/blogs/products/social media and by this you increase your chances of gaining more clients and followers.
Now let’s try to work out how to make your newsletter an efficient and successful marketing tool. First, make sure that your newsletter represents your brand, keep it inside brand guidelines and colours. It has to be recognisable from the moment it is opened. Secondly make your newsletter interactive, you should have a lot of ‘call to action’ buttons. This is a great way to make your customers visit your website/social media. You should avoid long sections of text, your content should be interesting and captive, a flashy title and good graphics is a great way to capture people’s attention straight away and increases the chance of their reading more. Make sure that your newsletters are consistent; we would recommend a monthly one, it‘s the best way to send a reminder without being too pushy and annoying. Also your newsletter should sound personal and friendly, including phrases like ‘dear friend’ or ‘especially for you’ makes it sound more individual and exclusive.
If you would like to know more about using newsletters as a marketing tool or would like to create one for your company/business, our specialists can help you with this task. Our graphic designers will create appealing designs that can catch the eye, and our writers will make sure that your content is interesting and engaging.
Contact Manifesto Design today and let us introduce this powerful marketing tool to your business.
-Oksana Drutsul-
