Pitch decks are not a new thing, although they’re not something brought up in everyday conversation. So what is a pitch deck and why should you know about it? Companies usually have a business plan, which is a very detailed document with a lot of information about the company. So when a business wants to approach potential investors to raise capital, it would be a waste of time...

People tend to use the words copywriting and content writing as synonyms. Please stop doing that! After this blog post, you will understand the differences and will be able to identify which strategy is the one you need to achieve your goals. So, let’s get on with the showdown: COPYWRITING vs CONTENT WRITING The Goal Everything in life should be connected to a ‘why’. In this case,...

If you have a business page on Facebook or Instagram, it is very likely that you have seen quite a decrease in engagement of late. No, it’s not only you. Organic reach for business pages is going down. Why is this happening?! Facebook updated its algorithm to show its users mainly friends and family, and pages that are relevant (and a bunch of ads of course). This is because they...

We are easing out of our…third lockdown, was it? Anyway, we are starting to see a more normal way of life and people are outside again. Trends in real estate also show more people are buying property here, which means that the market in Marbella is growing. There are larger numbers of people to reach than there have been in a while. Are you taking advantage of that in your...

Before starting a marketing communications plan, you need to have a strategy. In this blog post, we will explore the importance of a strategy during this process. Let’s first look at the communication plan. It is the plan that precedes the development of a marketing campaign. The communications plan consists of four stages, which are analysis, strategy, tactics and control. The...

First things first, what actually is content marketing? Well, content marketing is the creation and sharing of information that is both relevant to your company and seen as valuable by customers. The difference between this form of marketing and traditional marketing is that content marketing indirectly builds interest in your company, brand or products as opposed to explicitly...

Newsletters are an extremely valuable marketing tool that help you maintain regular contact with your clients. But do you actually know why it is so important? And why newsletters should be sent out regularly and consistently? In this article we will help you understand the benefits of this marketing tool. Let’s start by explaining what a newsletter is – “a written report, issued...

One of the USPs of Manifesto Design, where we have a clear competitive advantage, is our writing services. They can be broken down into various categories, from editorial articles, editing and magazine production to providing the (SEO-optimised) content for websites, brochures, etc, the regular stream of engaging and also optimised blogs, pure advertising copy writing and also such...

Manifesto Design is a passionate advocate of social media in its many formats and platforms. We strongly believe that the use of online marketing via these community websites significantly benefits the promotion of products, businesses and services. There are reportedly three billion social media users worldwide – if your business would benefit from using these tools it...

The Marbella Feria, or fair, pertains to an age-old European tradition that was once widespread across the continent. One of the countries that has continued to maintain this annual festivity is Spain, where every year the calendar is dotted with the annual feasts of everything from tiny hamlets and villages to large towns and cities. In the case of Marbella, the feria that takes...