One of the USPs of Manifesto Design, where we have a clear competitive advantage, is our writing services. They can be broken down into various categories, from editorial articles, editing and magazine production to providing the (SEO-optimised) content for websites, brochures, etc, the regular stream of engaging and also optimised blogs, pure advertising copy writing and also such things as business plans, marketing studies and pitch decks – which stray a little from conventional writing and require a certain business and technical knowledge.
Coupled with other in-house services such as graphic/web design and SEO, it makes for a potent combination that serves our marketing clients very well, whether it be as part of a digital or conventional marketing strategy, or indeed both. Our knowledge of markets and understanding of both B2B and B2C communication channels adds further depth to this to make Manifesto Design much more than just another marketing/design and PR agency, as a result of which we are frequently asked to conduct research projects, assist with business plans and even create pitch presentations.
Pitch Decks
The pitch deck is a relatively new phenomenon that has evolved out of the familiar Power Point format into the preferred presentation method with which to showcase ideas to prospective investors and partners. It is used particularly widely in the tech start-up world, and given the rapid rise in such investment applications over the past few years the process has become increasingly concise and sped-up, with most potential investors only studying a lengthy dossier of business plan and accompanying documentation once they’ve been seen the initial presentation.
The presentation for which the pitch deck forms the main focus is therefore the first hurdle and the ultimate tool with which to make an impression and get through to the next round of talks. It is a very important document that has to compress a huge amount of information into a very concise series of powerful sentences that not only provide information about the what, when, where and how of the new business idea, but also has to engage, convince and enthuse those watching or reading to the point where they want to know more.
A lot of business start-ups feel they are too close to the project to be able to write or design such pitch decks, or simply don’t have the skills to do it themselves, so they hire professionals who have both the writing/presentation skills and the ability to correctly absorb lots of detailed information and present it in a brief, engaging style that sells the concept in the best possible manner and creates interest. With Manifesto Design’s business background and many years of interviewing and researching, absorbing new information all the time, we are the ideal people to write and design your pitch deck – so test us and see what you think.