The term ‘lead generation’ is what you usually hear from online marketing and digital companies who promise you results that often seem too good to be true. But what is lead generation? A lead is a person who has expressed interest in a product or service that you or your company offers—and lead generation is what you do to attract those people and entice them into giving you their...

Whatever we expected from 2020, it wasn’t this. It’s fair to say that the Coronavirus overtook us all so quickly that no-one was really able to prepare for it. One minute we were all going about our professional and personal lives in Marbella, and the next there was a state of emergency and accompanying lockdown that had us all but housebound. As we now emerge from this situation...

As marketing specialists, we always try to bring you the latest news related to the marketing world, give you valuable tips and most importantly, we are always honest about it. We have written several articles regarding offline and online marketing strategies; today we want to bring to your attention a very popular (or shall we say, THE MOST popular) advertising/marketing tool —...