Who said it’s always going to be easy?
After working for more than 17 years in a creative field we know that not all jobs run smoothly and we’ve had lots of bumps on the road over the years. But this blog is not about that. This one has a positive ending and a very attractive final result.
To being: a few months back we were contacted by new client BOHO Club Marbella – a luxury boutique hotel and restaurant on Marbella’s Golden Mile, who needed design work and support. The client already had the initial design style in place that was created by a company in Sweden, but what they needed now was professionals that could adapt the files to working documents and assist them with print management. And here began our journey…
To begin, we received design files for a main menu, wine menu and business cards. The design was very well put together from an aesthetic aspect, the choice of the colours, the layout and fonts, everything looked very good. But when we started to lay in the real content we bumped into our first little problem.
As we have seen in many other projects, often the initial design and ideas end up being modified, and in some cases look totally different to the original, because when you start working with the ‘real’ content the design has to be updated to fit around the work material. Also while you work on a new project the content suffers a lot of edits and this of course slows the project down. This is exactly what happened with the BOHO Club menus, but luckily we managed to work around the design and content problem making sure that the initial layout stayed in place as much as possible.
Another problem we encountered with this project was the print process, the client wasn´t sure what type of paper and finish to go for. Nowadays with all the available options it can be a very challenging task. So even after several meetings and briefings, the first colour proofs didn´t satisfy the client, so we had to find an alternative paper. In the end, we found the perfect match, classy and elegant, matt finish with a little texture for a smooth touch 🙂
As is the norm in our creative world (anyone who works in design will understand us), this project was very urgent, so many of the changes and adaptions had to be made at the last minute with a lot of pressure on the designers, but in the end it was well worth it, and we managed to deliver top quality results and everyone was happy. The final work consisted of main menus, wine menus and dessert menus for the restaurant and business cards with special finishes in gold for the hotel.
If you would like to see some of the samples of this work make sure to visit the BOHO Club or simply pop into our office and maybe we could be your miracle workers too 🙂
