We have mentioned plenty of times before that Instagram in the past years has become one of the most popular social platforms for your business. Actually, it proudly occupies second position after Facebook. If you are still not convinced why you should invest your time and money into social media, here is an article that will change your mind, meanwhile in this blog we want to dedicate to using Instagram and especially the how to promote your brand by using it.
Instagram has become a competition ground for the most stylish, creative and ‘cool’ profiles. Its users go above and beyond to create a distinctive style and feel, so it identifies them as soon as their photo crosses someone’s timeline. And when it comes to a business Instagram profile, it should be the same.
Instagram for real estate agents
Let´s imagine, you are a real estate company posting a property for sale every day, a nice photo with a nice description. Honestly how many other companies across the globe are doing the same at that exact moment? Now let’s imagine you are posting the same property but now with a branded graphic. Do you think this will catch more attention? Well, we can assure you it will. So let´s have a look at what these ‘branded posts’ are.
To start with you have to think out of the box, simply sticking a logo on the photo won’t make the magic happen. You have to come up with a strategy, for example, what style do you want to go for, official and formal or friendly and cool? A good starting point is to maintain your corporate colours, create something that will identify you as soon as someone sees it. Secondly, try to think about the overall look of your profile and not just about individual posts, by creating continuity and a ‘story’ you can make the profile look different and catchy. Of course, never forget about good content, just using a perfect image is not enough, the description should be interesting, informative and easy to read.
What about Highlights and Stories? Do not underestimate the power and importance of Instagram Stories. Nowadays there are plenty of online marketing tools that can help you come up with creative and engaging content/videos. But do not forget to keep it all branded, keep the same style as you decided on for your posts, be consistent and true to your brand.
Above you can see some examples of how a branded post can transform your Instagram profile and make it interesting and engaging.
If you would like us to help you with your social media rebranding get in touch and our creative team will make the magic happen. Engage Manifesto!
– Oksana Drutsul –
