You can have the best website in the world, gorgeous to look at, quick and responsive to use, engaging, entertaining content – but if no-one is visiting it, you may as well be shouting into the wind. That’s why your website needs Search Engine Optimisation (SEO). This is the process of optimising a website so that when people – potential clients – search for your products or...

If you have a business page on Facebook or Instagram, it is very likely that you have seen quite a decrease in engagement of late. No, it’s not only you. Organic reach for business pages is going down. Why is this happening?! Facebook updated its algorithm to show its users mainly friends and family, and pages that are relevant (and a bunch of ads of course). This is because they...

Whatever we expected from 2020, it wasn’t this. It’s fair to say that the Coronavirus overtook us all so quickly that no-one was really able to prepare for it. One minute we were all going about our professional and personal lives in Marbella, and the next there was a state of emergency and accompanying lockdown that had us all but housebound. As we now emerge from this situation...

Have you heard that question before? Have you ever had a client or an investor or even an employer at a job interview asking you: WHAT IS YOUR USP? Let’s begin with an explanation of what is USP. USP is a Unique Selling Point. It is an essence of what makes your business, product or even yourself better than your competitors. Something that makes you different and makes you stand...

We have mentioned plenty of times before that Instagram in the past years has become one of the most popular social platforms for your business. Actually, it proudly occupies second position after Facebook. If you are still not convinced why you should invest your time and money into social media, here is an article that will change your mind, meanwhile in this blog we want to...