It has been a busy few weeks in the world of social media, with a number of changes and updates being announced across all platforms. In case you missed any of them, we have put together a small guide of the most important updates that we think you should be aware of.
Messenger – Facebook has now made it compulsory to download the messenger application in order to read your private messages. This can seem like a bit of an inconvenience as it requires you to download a second app which will of course take up more space on your mobile device, but unfortunately there is no way around it, unless of course you only access your Facebook via a desktop, which is not as convenient as on a mobile device.
Messenger code – Do you remember the QR Code? Well, Facebook has now released a new ‘Messenger code’ that can be downloaded from Facebook and then printed on advertising material -consumers then simply scan the code with their mobile phone, which will direct them straight to Private Mail in Facebook, making it easier to make direct contact with businesses in Marbella. The team at Manifesto Design loves our new messenger code – feel free to scan it and get in touch with your marketing enquiries.
Reach – according to media brand The Drum, Facebook has changed its algorithm, which means it is going to become much more difficult to reach your maximum audience. You may have already noticed that when you post to Facebook your posts reach far fewer users than they used to? This is why! There are, however, steps you can put in place in your SMM strategy, which will enable your content to reach more people, such as posting images that you have taken yourself, uploading videos and using the new Facebook Live video, which allows you to record live to Facebook from your phone – a great idea for bars and restaurants in Marbella, allowing them to post live action from events.
Character limit –Twitter no longer includes media and usernames in the 140 character limit in Twitter replies, leaving more room for conversation on each reply.
Attachments – at the moment, if you attach a media file such as a photo or video it counts as 24 characters. This can be frustrating and requires users to spend longer than intended on the social network, editing posts so that they fit the 140 character limit. According to Marketing Land, Twitter is about to make it easier to tweet by eliminating this character count on all media files.
Retweet – If you have ever been tempted to retweet yourself – It is now possible!
Call to Action button – Pinterest has recently changed the name of its famous ‘Pin it’ button to ‘Save it. However, this is a minor modification and the button’s functionality remains intact.
There will, of course, be more changes across all social media platforms in the not too distant future, so stay tuned to the Manifesto Design blog for more of them.
If you are looking for help with your social media marketing on the Costa del Sol or beyond, contact us to find out how we can help you.
-Rhea Craib-
