Paid or Organic Reach? That is the question
If you have a business page on Facebook or Instagram, it is very likely that you have seen quite a decrease in engagement of late. No, it’s not only you. Organic reach for business pages is going down. Why is this
Social media marketing – A cost-effective force behind the property market
Manifesto Design is a passionate advocate of social media in its many formats and platforms. We strongly believe that the use of online marketing via these community websites significantly benefits the promotion of products, businesses and services. There are reportedly three
Thrilling tennis at the Senior Masters Cup
The Senior Masters Cup at the Puente Romano Beach Resort and Spa on Marbella’s Golden Mile, is one of the highlights of many sporting events that take place each year on the Costa del Sol. Manifesto Design was delighted to
THE IMPORTANCE OF INSTAGRAM FOR REAL ESTATE
Now, as online searches have dramatically moved away from desktops and more towards mobile devices, visual marketing is becoming more important than ever before as pictures and videos are continuing to dominate the content shared online. Visual content in real time
FACEBOOK: THE IMPORTANCE OF ORGANIC LIKES AND HOW TO IMPROVE YOUR REACH!
Last month we were very proud to have reached over 1,000 likes on Facebook, and the important part is that all of them were organic likes, as Manifesto Design has never paid for followers (i.e. bought likes). Why does this matter? Because whilst having 10,000 likes may well make your business look popular, it is important to remember the ‘social’ in social media. After all, social media is all about engagement, and having a large number of generic and distant followers isn’t what it takes to make your social media work for your business. This is an issue we see a lot of here in Marbella and a question we often get asked is “My business page has 2,000 likes, but our posts are not reaching very many people or receiving interaction, why?”
NEWS FLASH – FACEBOOK SERVICES UPDATE
As social media experts in Marbella we believe it’s important to keep you updated on new developments and features such as the recently launched Facebook services, so that you can stay on top of the social media game! Last month our social media update blog took a look at the new Facebook messenger code. Today we wanted to make you aware of the new Facebook Services section that has just been launched, which allows local businesses to showcase their expertise in particular fields, highlight their unique selling points and promote the services they offer.
INSTAGRAM FOR BUSINESS
These past few years have seen social media grow drastically along with the sales of smartphones and tablets, which use applications. Apps like Instagram have created opportunities for many social media companies and we’ve even seen the creation of apps compatible only on smartphones or tablets. Although it would seem like a limiting move, some apps have blossomed wonderfully due to this unique selling point. A big part of social media development is software updates and new features that keep users on their toes.
MANIFESTO BLOG – SOCIAL MEDIA UPDATE
It has been a busy few weeks in the world of social media, with a number of changes and updates being announced across all platforms. In case you missed any of them, we have put together a small guide of the most important updates that we think you should be aware of.
MANIFESTO DESIGN NEW TEAM MEMBERS
2015 was a great year for Manifesto Design as not only did we gain some fantastic new clients but we also added some talented and enthusiastic new team members.
Rhea – Head of Marketing
Rhea joined Manifesto Design in June 2015 as Head of Marketing; she has several years’ experience in marketing from a range of different industries, including luxury fashion brands, real estate and film production. Originally from Scotland, Rhea came to Marbella four years ago to complete a summer internship as part of her marketing degree. She instantly fell in love with the area and hopped on a plane back to the Costa del Sol the day after she graduated (three years ago).
THE POWER OF SOCIAL MEDIA
Social media is everywhere. This new phase of our planet’s development has transformed every aspect of our lives – from the way we conduct our daily conversations to the way we build brand image and transfer information.
From the emergence of this innovative form of communication comes a medium that transcends traditional journalism. With immediate and unfiltered content, information can be spread and received instantly by a global audience. On a personal level, this means connecting and sharing ideas with like- minded individuals who would otherwise be separated by land, sea and circumstance. At a global level, we see events unfolding in real time and reported by real people on the ground. This is modernised frontline reporting and some see it as the future of journalism itself.