If you haven’t yet made any new year’s resolutions then we have one for you─it’s time to pay attention to your content marketing strategy!
Many businesses fail when it comes to content marketing because they don’t understand its value or how it works, and therefore they don’t see the need to implement it or ignore it altogether, and then wonder why they are not generating leads, clicks and visitors to their website.
We have put together a short guide to help you understand the process better.
What is content Marketing?
Content marketing is a strategic marketing plan focused on creating and delivering valuable, interesting and organic text, which focuses on a business’s keywords and the interest of its target market in order to attract visitors, generates leads and retain them.
When we talk about content we don’t just mean the text on your home page, but also what you post on your blog and on social media. This all forms part of your content marketing strategy.
Before you can begin to plan your content marketing strategy, it is first vital that you determine who your audience is and what their interests are (a very important part of SEO). Otherwise, you are literally stumbling around in the dark – this is something Manifesto can help you with.
Why is content marketing important?
The main purpose of a business website is to generate sales/leads. In order to do so, your website must rank in Google searches above your competitors. Therefore you need to make sure that you write content that falls in line with what people are searching for on the internet.
This is all forms a very important part of SEO, which we don’t need to tell you is vital to the success of your website/business.
So why is blogging so important?
One of the easiest and most effective ways of adding fresh and interesting content to your website is by adding a blog section.
This will not only add credit to your brand by positioning it as an industry leader, but when written correctly it also encourages visitors to spend longer on your website. Providing you with an opportunity to drive traffic back to your website/ to specific landing pages, with the use of inbound links.
Blogs also allow you to develop and deepen a relationship with, and build trust with, your customer, which in turn helps with customer retention – business isn’t always about NEW business….
SEO is a vital part of marketing any business. Equally content is one of the most important factors when it comes to search engine algorithms. Search engines reward websites that are updated regularly with new content, which helps your website to stay ahead of your competitors.
Marbella is a very competitive market, especially when it comes to industries such as hospitality and real estate.
In 2016 tourism figures for Marbella were at an all-time high and we have also seen an increasing rise in the Marbella property market, making competition fiercer than ever for those within these industries.
How can Manifesto help with your content marketing?
Content marketing is not only the present but it’s also the future of marketing and if you don’t get it right now, you are set to hit a very big barrier in the not too distant future. This is something we can help you with, Manifesto Design provides a full range of content marketing services in Marbella including blogging and SEO. If you would like more information or to book a free consultation, contact us today!
-Rhea Craib-
