Last month Google gave its desktop search engine results page the biggest design change in the company’s history, following the new look mobile gained last year of implementing a favicon next to each website’s name. A favicon, also known as a shortcut icon, is a small branded symbol used to better identify your digital brand. Google tweeted that the update is aimed at “helping...

Everyone wants to have better search engine rankings. This is because organic traffic to your website contributes greatly to the growth of a business. The only problem is that SEO (search engine optimisation) is constantly evolving and Google frequently changes the rules, so nobody wants to receive a penalty for doing something wrong. Google has been deploying various updates...

Search Engine Optimization (SEO) for many of us is something complicated, difficult to understand and only experts know how it works, while some of us have never even heard of it before. But is SEO that complicated? Firstly let’s find out what short term SEO means. SEO stands for Search Engine Optimization and it is the process of driving more traffic to your website, making it...

If you haven’t yet made any new year’s resolutions then we have one for you─it’s time to pay attention to your content marketing strategy! Many businesses fail when it comes to content marketing because they don’t understand its value or how it works, and therefore they don’t see the need to implement it or ignore it altogether, and then wonder why they are not generating leads,...

The term Search Engine Optimisation (SEO) has been around for some time now. Most of us have heard of it, mastered it and dabbled in the art of SEO, but for those of you who are not entirely sure it is the highly competitive battle for driving traffic to your website. (more…)