“A brand is a name, term, design, symbol or any other feature that identifies one seller’s goods or services as distinct from those of other sellers,” (American Marketing Association) But what exactly does this mean? In this blog we will explain
We know that the printed magazine used to rule supreme as a marketing tool. However, we also know that the once so mighty publishing industry is one that is in decline. So does it make sense for anyone to produce
Almost two years ago, I bravely moved to Marbella not knowing where it would take me, but I was excited to explore the possibilities. After scrolling through Facebook as you do, I stumbled across The Marbella Beauty Academy advertising its
Brand identity is an important part of marketing, it not only helps to give people an image of a business’s identity, but also what that business represents. Creating a visual identity is the first step of the process, with the logo being the most vital aspect. Here it is important that the visual components of any brand are consistent and help to portray the desired image of the brand in the consumer’s mind. Last month Manifesto Design worked on a branding project for a stylish new second-hand clothing boutique in Centro Plaza called Preloved Boutique.