We have already discussed in a previous blog the importance of social media and why you need it for your business. In this blog, we decided to look into a specific feature of Facebook—the Facebook check-ins and why this is so beneficial for your business. Facebook check-ins allow visitors to your place of business to ‘check-in’ on Facebook – meaning that their friends will...

Social media nowadays is everywhere, being used not only for personal purposes but also by businesses. Companies use social media to promote their products/brand, engage with their public, share updates and also just to stay connected with their customers and the outside world. But why is being active on social media so important , and more importantly, how do you make your...

Tired of the same-old-same-old? Bored of bars? How about trying something new? Paint and Sip is not a new concept, indeed in the States and Canada there are approximately 1,000 Paint and Sip groups. The idea is that like-minded people get together to paint and sip wine, a winning combination! However the brainwave of ‘The Art Club’ in San Pedro, is to take a painting,...

Now, as online searches have dramatically moved away from desktops and more towards mobile devices, visual marketing is becoming more important than ever before as pictures and videos are continuing to dominate the content shared online. Visual content in real time allows browsers to live in the moment and to capture a behind-the-scenes story. It also creates a sense of excitement...

Do you how how to set up a Facebook Campaign? Every day, more than a billion people are connected to Facebook. There are also 1.03 billion users on mobile devices. On average a user spends 50 minutes on social media every day. Moreover, 95% of social media marketers confirm that advertising on Facebook gives them a real ROI (return on investment). These statistics show us just how...

Social media marketing is ever changing; something that is trending today is likely to be forgotten about by the beginning of next week. Simply adding social media to your marketing strategy and giving it a budget is not enough—it is also important that you make the effort to understand the process! People’s preferences evolve over time and in order to make your social media...

Part 2 of our social network guide: In our last blog we looked at Facebook, Twitter and Google+. Now, as promised, we take a look at a further three – slightly more niche – social media platforms. So without further ado: LinkedIn This is the business (social) networking platform, which makes it particularly appealing for furthering the standing of your company within professional...