Hola! My name is Esther and I’m 21 years old. I am currently in my third year of International Business studies at the Avans University of Applied Sciences in Hertogenbosch, the Netherlands. I chose to study International Business because I have always been interested in social media marketing and travelling to new places. I find it very interesting to experience other cultures...

Manifesto Design has always offered a wide range of services to give our clients the best experience possible when putting their brand out there. Whether the need is for content writing, website design, digital marketing, social media management or an all-out branding makeover, we offer a ‘one-stop-shop’ to meet all of your needs. But we do so much more as well. We provide video...

We have recently added a great asset to the team at Manifesto Design and are pleased to introduce Iván Muñoz, our new commercial manager! Iván has many years first-hand experience in property development on the Costa del Sol, giving us a unique insight into the local real estate industry, which makes communication and understanding of our real estate clients much more specialised....

Over the years, the team at Manifesto Design has given many businesses an online makeover. We have rebranded businesses, redesigned websites and logos, created brochures and much more. However, through all of that, we didn’t have the time to look in the mirror for quite a while. When we did, we decided it was about time for our own online makeover! It’s been a long process,...

Pitch decks are not a new thing, although they’re not something brought up in everyday conversation. So what is a pitch deck and why should you know about it? Companies usually have a business plan, which is a very detailed document with a lot of information about the company. So when a business wants to approach potential investors to raise capital, it would be a waste of time...

People tend to use the words copywriting and content writing as synonyms. Please stop doing that! After this blog post, you will understand the differences and will be able to identify which strategy is the one you need to achieve your goals. So, let’s get on with the showdown: COPYWRITING vs CONTENT WRITING The Goal Everything in life should be connected to a ‘why’. In this case,...

If you have a business page on Facebook or Instagram, it is very likely that you have seen quite a decrease in engagement of late. No, it’s not only you. Organic reach for business pages is going down. Why is this happening?! Facebook updated its algorithm to show its users mainly friends and family, and pages that are relevant (and a bunch of ads of course). This is because they...

We are easing out of our…third lockdown, was it? Anyway, we are starting to see a more normal way of life and people are outside again. Trends in real estate also show more people are buying property here, which means that the market in Marbella is growing. There are larger numbers of people to reach than there have been in a while. Are you taking advantage of that in your...

It’s no secret that we are dealing with a difficult situation right now. Borders open and close like automatic doors on windy days, cafes and restaurants are in a yoyo of restrictions as well, and let us not forget the intense travel restrictions. Starting an internship during a pandemic is not an easy thing to do.    So how does one navigate all of this while planning on going to...

Before starting a marketing communications plan, you need to have a strategy. In this blog post, we will explore the importance of a strategy during this process. Let’s first look at the communication plan. It is the plan that precedes the development of a marketing campaign. The communications plan consists of four stages, which are analysis, strategy, tactics and control. The...